This article will help you better understand 360-degree spinning technology. So you know when and how to use it best for your business and your customers. There is no DIY guide in this article – it is aimed at professionals who are interested in using 360° photography in their businesses.
The 360° photography of a product is what it sounds like?
This type of product content, also known as 360-degree photography, 360-degree spin, 360-degree packshot or 360-degree spin photography, allows the product to be capture and present from a variety of angles. In an e-shop, on product pages and on social media, where you want to share more information about the product and engage your customers, it is most commonly use.
In most cases, it consists of a row of single photographs taken at even angles (e.g. 10°) around an object, combined into one view to simulate rotation.
Types of 360-degree products
The purpose of 360° product photography is to provide more information to consumers about the product.With the advent of 360° photography, product presentations have evolved into higher-level variants, able to give even more information, e.g. 360 degree rotations with deep zoom, 3D rotations (including multiple raw spins), product animations, and product tours.
Usually, 360° spins these days are interactive: the user can move an object around using the mouse, but non-interactive spins are still use. Here are all the types of 360-degree product presentations that are most popular:
Animated 360° images that are not interactive
In the traditional non-interactive product spin, GIF format was used. Today, you still use it in social media (especially Twitter and Instagram) and when you’re emailing a spin. In addition to being widely used, GIF animations have the advantage of embedding the whole animation within a single image file, which can be open by virtually any web browser, email client, or other software.
There are a number of disadvantages:
- Low quality: one color (8-bits) compared to 24-bits and 16M+ colors in other formats; a small number of colors (8-bits translates to 256 single colors)
- Large size – GIF animations cannot be compress well and are quite large
- Poor engagement on the part of the potential customer
- Interactive spin is not as informative as still photography, but provides more information than still photography
(APNG WebP) and WebP (APNG Animated WebP) are newer animation file formats that offer higher quality (APNG WebP) and a smaller file size (WebP), but they may not be compatible with all web browser versions and do not offer interactive functionality.
The best idea is to use MPEG-4/H.264 videos instead (by configuring the html5 video tag appropriately) because they compress much better than GIFs, are compatible with GIFs, provide basic interactivity (users can rotate an object using the timeline) and allow for a lot of flexibility.
Product 360-degree photography that can be interact with
Several 360° spins can be interact with by moving your mouse, touching the spin, or using your finger to rotate the product. A more advanced 360° spin would also offer you the option of zooming in for details (Deep Zoom).By using an interactive spin, you offer your customers a way better product experience: they can “play with your product” while understanding your product better.A drawback is usually a larger file size and the need for a specialized script on a website: 360° image viewer.
The 360° spin technique is also call 3D product photography or hemispherical/spherical rotation of products
A multi-raw 3D spin is a variation of the 360° product view technique. That takes images of the product at multiple vertical angles (rows). For a hemispherical spin (you can view the product from 360° horizontally and 180° vertically) and for a spherical spin . 2-3 more rows are add. There are 144 single images in 144 rows of 36 images, so the total number of images can be high.
From this vantage point you can get more information about a product, which show clearly from all angles, revealing features that are hide on the top and bottom. As a disadvantage, it is complicated and expensive to capture the full 3D view, requiring proper photo equipment (specialized software, a turntable for amazon product photography, 3D arms and multiple cameras).There are also significant file sizes involved and it requires a dedicated 3D spin viewer script to be installed on a website, which can handle large amounts of data efficiently.
As you can’t afford to shoot too many vertical angles, you are more likely to get a smooth horizontal rotation than a vertical one. A jerky 3D view creates an overall feeling of inferior quality.
360-degree double-axis rotation
360° product photography with two axes is made up of two 360° images. One horizontal (a standard 360° spin) and one vertical. Essentially, it works just like 360° rotation, but capturing it is more challenging. In most cases, double 360° product spins are better than spherical or hemispherical ones because they require less work to produce and the size of 360° product views is smaller than spherical or hemispherical ones.
Animations of product features
The 360° product photography technology can also be use to create time-lapse-like product animations, in which specific features of your product are animate. The spin of a product can also be incorporatedIn particular, it can provide a lot of information about the product’s.
Taking virtual tours of products
With virtual product tours, 360° images can be use to present a product in the best possible way. You can create predefined product views, hotspots to showcase your products. Most important features by combining 360o product images with packshots and videos. It was once prohibitively expensive to create one. But now you can use online tools that make the process significantly easier and less time consuming.
Animations in video
This technique is more commonly use in fashion to display how clothing interacts with a model. Its big advantage is that it allows users to see how apparel interacts with a model. Consumers can find out how the material reacts with air, bends and creases, and how it behaves online. Consequently, the customer’s brain is able to picture the material as if he were holding it directly.
Taking 360-degree photos of your products can be extremely beneficial, but it is also very costly. This feature provides more information about your products. Reduces the distance between your brick-and-mortar business and online business, and brings your customers closer to you and your business.